Book it! Turn Your Book into Paying Customers: The small business owner's guide to gaining credibility, attention, and profits using a simple self-published book.
Год издания: 2012Количество страниц: 56
Writing a book is one of the best marketing actions any small business owner can take to gain credibility and increase profitability. Whether it is an e-book download or a printed piece, writing an educational piece relevant to your business is undeniably powerful for any business model. Books are your sales workforce. They are your salesman in print. Books establish you as an authority on a subject. Books create a connection. They develop the critical know, like, and trust relationship. Books educate and an educated customer feels good and buys with confidence. In "Book It!" you get manageable actions you can implement immediately to use your book to attract, retain and reward new customers. This book is loaded with powerful marketing ideas that are remarkably effective for any business. Get ready. Marketing your business is about to get a lot more fun and rewarding.
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