Messaging Marketing: The Mobile Marketing How to Guide to Text Message Advertising for Small Business
Год издания: 2012Количество страниц: 74
A handbook to mobile marketing, with emphasis on SMS text message advertising, geared primarily for small business owners. The book answers many questions and issues that business owners have including: * What is text messaging marketing? * Is mobile text marketing right for your business? * How to build a mobile "mailing" list. * How and often and when should you text? * Packing your marketing message into 160 characters. * Metrics for measuring the effectiveness of your text message campaigns.
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